The Children’s Television Act 1990 (CTA 1990) is a United States federal law that was enacted on October 8, 1990, and codified at 47 U.S.C. 303a.
In 1990, the Children’s Television Act was passed in order to regulate the amount and type of commercial advertising that could be aired during children’s programming. The act was designed to protect children from being exploited by marketers and to ensure that they were not being exposed to too much commercialism. The act has been successful in achieving its goals, and today children’s television is far less commercialized than it was in the past.
Credit: guides.library.harvard.edu
What are the Two Requirements Imposed by the Children’s Television Act of 1990 for Television Stations With Respect to Children’s Programming?
In order to comply with the Children’s Television Act of 1990, television stations must air a minimum of three hours of educational programming per week and are limited in the amount of commercial time they can air during children’s programming. The Children’s Television Act was passed in response to growing concerns about the impact of television on young children. The act requires that broadcasters make a good-faith effort to serve the educational and informational needs of children.
Under the act, broadcasters must air a minimum of three hours of educational programming per week. This programming must be “regularly scheduled” and “identified as such” by the station. Educational programming is defined as programs that:
Are designed to meet the cognitive needs of children aged 16 and under; Have objective content; and, Include interactive or other features that hold children’s attention and encourage them to participate actively in their own learning process.
Broadcasters are also limited in the amount of commercial time they can air during children’s programming. They cannot air more than 10 minutes of commercials per hour on weekends and 12 minutes per hour on weekdays. In addition, they cannot advertise products directly to kids under 12 years old unless it is for a product that is specifically designed for kids under 12 (such as toys or child-specific food items).
What is the Action for Children’s Television V Fcc?
Action for Children’s Television v. FCC was a landmark case in the history of children’s television. In this case, the U.S. Court of Appeals ruled that the Federal Communications Commission (FCC) had failed to adequately regulate children’s programming on broadcast television. This ruling led to the creation of the Children’s Television Act of 1990, which established stricter guidelines for broadcasters regarding the amount and type of educational and informational programming that must be aired for children.
What was the First Children’S Channel?
The first children’s channel was Sesame Street. It aired on PBS in the United States in 1969. The show was created by Jim Henson and his team of writers, directors, and producers.
The original cast included Big Bird, Oscar the Grouch, Cookie Monster, Bert and Ernie, Grover, and Count von Count.
Sesame Street was designed to educate and entertain young children. The show’s format includes a mix of live-action segments, animation, puppetry, and music.
The show has won numerous awards over the years, including several Emmy Awards and a Peabody Award.
What is Ei Programming?
EI programming, or early intervention programming, is a type of educational program that is designed to meet the needs of young children who are at risk for developmental delays or who have already been diagnosed with a delay. Early intervention programs provide services and support to families and caregivers to help them promote their child’s development. There are many different types of early intervention programs, but all share the common goal of helping children reach their full potential.
Services and supports provided by early intervention programs can vary depending on the needs of the child and family but may include therapies, special education services, home visits, and other support services. Early intervention programs are typically offered through public school systems or state-funded agencies. In some cases, private insurance may cover the cost of early intervention services.
Families can also choose to pay for services out-of-pocket. If you think your child may benefit from an early intervention program, talk to your doctor or contact your local school district to learn more about what options are available in your community.
Margaret Loesch on the Children Television Act of 1990 – TelevisionAcademy.com/Interviews
Children’s Television Act of 1997
In response to growing concerns about the effect of television on children, Congress passed the Children’s Television Act (CTA) in 1990. The CTA requires that broadcasters limit the amount of commercial time during children’s programming and that they air educational and informational programming. In 1997, Congress amended the CTA to require digital television broadcasters to comply with these same requirements.
The goals of the CTA are to ensure that:
1) Children have access to educational and informational programming;
2) Commercials are not unduly disruptive to children’s programming; and
3) Broadcasters make a good-faith effort to serve the educational and informational needs of children. The Federal Communications Commission (FCC) is responsible for enforcing the provisions of the CTA. Under the CTA, each broadcast station must:
1) Limit the amount of commercial time during children’s programming to no more than 10.5 minutes per hour on weekends and 12 minutes per hour on weekdays;
2) Air at least 3 hours per week of educational or informational programming for children age 16 and younger;
3) Make a good faith effort to serve the educational and informational needs of children through its overall program schedule, including non-children’s programs that are suitable for a general audience, which contain some content that may be particularly interesting or useful for children16 years old or younger; and
4) Retain records documenting compliance with these requirements for a period of one year.
Conclusion
In 1990, the U.S. Congress passed the Children’s Television Act (CTA) to ensure that commercial television broadcasters provide educational and informational programming for children. The CTA requires that broadcasters air a minimum of three hours per week of “core programming” that meets specific educational and informational criteria set forth by the Federal Communications Commission (FCC). In addition, the CTA prohibits broadcasters from advertising during children’s programs except for a limited number of product placements.
Finally, the CTA requires broadcasters to maintain records of their compliance with the law and make those records available to the public upon request.